Press: Earth Shoes

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Earth in Shape Magazine

Shape Magazine

Can These Shoes Really Improve Your Workout?

Add this to the buzz about those sneakers that are supposed to help tone your legs: They can prevent injuries too. A study published in the Journal of Strength and Conditioning Research found that dorsiflexion shoes, which position your heel lower than your toes, increase the workload on your anterior tibialis, a muscle along your shin. Since many activities emphasize the muscles on the back of the lower leg, strengthening the opposite muscles helps prevent imbalances that can lead to pain and injury. Try one of these pairs. -M.S.

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Earth in Life & Style Magazine

Life & Style | February, 2008

Weight-obsessed Jessica gets pregnancy boots!

Jessica Alba, who's been very outspoken about her fears of gaining weight during her pregnancy, has discovered a new trick to avert packing on the pounds. The 26-year-old star, who's busy promoting her new film, The Eye, is wearing Earth Lodge Boots - which have negative heels (the toes are 3.7 degrees higher than the heels), so wearing them "is like walking on a treadmill," says a rep for the company. "You get a slight workout, and exercise benefits pregnant women." Jessica's stylist requested the boots from the company.

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Earth in OK! Magazine

OK! | June, 2008

the pounds!

Earth Shoes: Jessica Alba is a fan of this brand that uses Kalso Negative Heel Technology, which puts your feet at a slight incline. This shifts your weight onto your heels and makes walking more efficient by toning your calves and thighs.

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Earth in Shape Magazine

Shape Magazine | June, 2008

Have Happy, Healthy Feet This Summer

Earth Shoe: The "negative heel technology" positions your toes slightly higher than your heels in an effort to take pressure off your spine and tone your leg, thigh, and butt muscles.

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